Earlier this week, Arts Service Inc. had the pleasure of hosting Megan Woodward of Confluence Arts Solutions for an insightful webinar on “Mapping a Marketing Campaign.” If you missed it, here are the top five takeaways that can transform your marketing strategy:
- Plan Early, Act Consistently 🗓️ Start your marketing campaign with a detailed timeline. From announcing your season early to preparing materials well in advance, consistency and preparation are key to reducing stress and ensuring success.
- Smart Discount Strategies 💸 Use discounts strategically to reward loyalty and early purchases, rather than creating “fire sales.” This approach maintains the perceived value of your work and encourages timely engagement.
- Effective Email Campaigns 📧 Begin your email announcements 6 months out with consistent visuals and messaging. Grab attention with compelling visuals and always include a strong call to action (CTA) to drive ticket sales.
- Maximize Organic and Digital Reach 📱 We recommend engaging with 40 organic social stories and posts over the course of the campaign. PLUS, consider digital ads starting 8 weeks before the event. Reuse and rotate your content regularly. Plus track performance to ensure maximum visibility and impact.
- Prioritize Digital Over Traditional Ads 🖥️ Focus on digital ads like meta, Google, and Spotify to reach a larger audience, as only 7% of followers see organic posts. Traditional ads can be less effective and harder to track.
A huge thank you to Megan Woodward and Confluence Arts Solutions for these valuable insights! And remember, staying organized, flexible, and audience-focused is crucial for a successful campaign.
For those who missed the webinar, you can join us for the follow-up webinar “Creating Content from Nothing” on Tuesday, November 19th, 2024, 12 – 1 pm. Learn more here.
