Virtual Presentation | Tuesday, November 19th, 2024 | 12 – 1 pm
After exploring the extensive content needed for a long-term communication strategy in our previous session, this virtual presentation will delve into creative methods for generating that necessary content and messaging to support your marketing efforts. Using the marketing map discussed in the first presentation as a foundation, we will brainstorm innovative ways to produce engaging content from seemingly “nothing.” Creating messages for various platforms is a challenge, but having a plan in advance ensures your work is taken care of in an effective and beneficial way for you and your audiences.
While this session is highly beneficial on its own, we recommend pairing it with “Mapping a Marketing Campaign” on September 10th for a more comprehensive understanding of the topic.
This workshop is free to attend and is fully virtual. Participants are able to leave their cameras on or off and participate via the chat or on camera.
Meet the Presenter
Megan Woodward stands at the unique intersection of arts and business, bringing a fervent passion to both fields. Graduating with a B.F.A. in Dance from The Ohio State University’s College of Arts & Sciences and a B.S.B.A. in Marketing from Max M. Fisher College of Business, Megan has worked in Columbus and Chicago both on and off stage before moving back home to WNY. Today, as a Consultant with Confluence Arts Solutions, she’s reshaping how artists and arts organizations are managing marketing campaigns and how strategies are visualized. While she once danced on the professional stage, Megan now channels her love for the art into teaching and mentoring the next generation of dancers right here in
WNY.
Confluence Arts Solutions – We believe creative people need creative solutions! As an Arts Marketing Agency that’s designed specifically to support individual artists and small arts organizations, our focus is on enhancing organizational effectiveness and increasing revenue while reducing the burden on staff and leadership. Tailoring a range of services based on the unique needs of the arts industry, our goal is to be your go-to partner for all your marketing needs, helping you thrive and make a significant impact in your community.
