Monday, March 14, 2016
Presented by Chris McLeod, Strategic Branding & Arts Marketing Consultant, Washington, D.C.
NAMP_ASI_ Action Plan Development
View the PPT presentation through DropBox HERE!
A FREE full-day, interactive capacity-building workshop led by Strategic Branding & Arts Marketing Professional Chris McLeod. Tailored specifically to the arts and cultural organizations of Western New York, this results-oriented workshop taught arts professionals the concrete strategies and tactics for increasing their capacity for marketing their art while engaging new audiences, regardless of artistic discipline and organizational budget size.
This session covered:
• Learning how to build effective audience profiles;
• Gaining the skills needed to identify and tailor messaging as a way to successfully reach target audiences;
• Exploring innovative and easy-to-implement strategies for engaging new audiences (even on a shoestring budget!);
• Discovering the digital tools needed to efficiently promote and measure the effectiveness your marketing efforts.Each attendee will walk away with a plan of action that reflects a more strategic approach in identifying, reaching, and engaging target audiences in ways that save both time and money.
